'Visuals are used in conveying brand identity and values due to their ability to impact on a subconscious level. A piece of contemporary art created within architectural design can be understood with ease and memorized faster, it can also serve as a powerful catalyst for physical and mental change, which is an invaluable aspect in designing medical institutions.'
– Marc Dean, Co-founder of Remarcable Design.
In the heart of London, Remarcable was recently commissioned for a project centred around the wellbeing focussed interior of Banning Dental Group's new chain of Dental Clinics. Banning Group, a new type of dental service that offers a world class experience has arrived in the United Kingdom with a new wave of digital workflow solutions. Inevitably, the highlight of our structured yet organic interior and user-driven spaces became the reception ambience, featuring an arousing hand-drawn illustration of a flock of birds in flight, complemented by artful lighting installation that allows for its natural shadowing and 3D appearance showing movement, unity and change. This compelling facet incorporated into an alluring setting brings residential comfort into a dental practice, is nothing like we have previously created in traditional health institution settings. So we are thrilled to share a little bit more about our objectives and approach.
Banning Dental Group a hyper-modern dental practice with a wide perspective of the world puts patient comfort and experience first. From a personalised complimentary welcome drink, to hashtagable art areas, to birthday emails and a fantastic reward scheme, the clinic’s well-invested care for each patient won our hearts and dedication from the first meeting.
We were instantly captured by the challenge of creating an interior that would convey their extraordinary customer service at a single glance. 'People are often nervous when visiting the dentists, Banning's founders want to change that preconception. An interior 'atmosphere' with a design that promotes calm, comfort and reassurance was developed.
Going to the dentist at Banning will be a happy, positive experience in a stimulating space that people enjoy spending time, this was essential' - Reni D, Co-founder of Remarcable Design.
Its smart focus on prevention as opposed to cure made us highly enthusiastic about being on board. Plus our aligned ethos of promoting overall wellbeing and health for a lifetime of happiness. Our team proceeded towards creating an atmosphere that conveys the language of Banning Dental Group and echos the friendly yet professional, relaxed, and comfortable service approach to its clients.
However, as our planning sessions progressed, our team has realised that Banning Dental Group offers so much more. Developed to reach maximum efficiency at low cost to the user, Banning Dental Group has become one of the very few dental practices in the United Kingdom to have an entirely digital workflow. This created an opening for experimentation, and production of a space that would represent a balanced-symbiosis of high technology, nature and human care. Our focus remained on incorporating an essentially human element in what people might have imagined whilst experiencing a technology-based dental practice.
But how can a prerogative idea be turned into an experience? We had two things to rely on: our artistic outlook and professional experience. Passionate about bringing nature indoors and always using a less-is-more approach, we decided to look for relatable inspiration in the core beliefs of the Banning Dental Group’s co-founders. This turned out to be a fruitful move that took us to Northern Europe. We started assembling ideas for recreating the spirit of Scandinavia, since this land, known for its wondrous natural scenery and wildlife is where our clients spent their formative years.
Developing a theme with the imperative role of visual art in mind came naturally rather than as an imposition to the aesthetic interior. As taught to young students, in order to develop a sensibility and build inclination for the imaginary as a universal form of belief in the possible existence of a better world, figurative art seemed apt to serve the purpose. The spontaneous manner of its conception would have brought all that our cloud dentistry needed – a movement and a human touch. We then set on seeking a theme, an airy element that can uplift the spirit, distract and enlarge the space. Personifying free movement and ability to overcome gravity or in other words what keeps human grounded, flying birds appeared to be the perfect choice. The feeling of happiness forged by birds in flight has been captured and gracefully employed in service to the initial brand concept by incorporating hand-painted visual art into the otherwise strict linear and toned-down colour palette.
Found immediately at the entrance, this soothing movement of the flock, eloquently expressed in hues of black and white paint, flirts with the imagination of the viewer, temporarily taking one’s mind away into their imagination to create calm, which at a dental practice can often be scarce. With in-house resources, Remarcable was seen breaking away from stigmatic office alignment and achieving the positive influence on the staff, as well as those seeking dental help, tooth pain relief or simply to improve the way they feel about themselves. In a creative and memorable way, this beautifully executed flock of birds conveys a sublime message of trust – the company’s core value as it stands for direction, mutual support and common aspirations.
The fine interaction with the rest of the interior design components completed the circle. Additionally, Remarcable chose decorative frames, featuring beautiful Scandinavian landscapes to display in the staff area, which to be enjoyed by employees whilst taking their break from intensive appointments with patients. Cloud wallpaper was also applied in the lounge, allowing people to dream, matching the flock of birds taking off to the skyline opposite. As a result, one can almost hear the sounds of the birds and experience the blissful presence of nature just by stepping off the busy Brentford street. Banning Brentford Dental clinic a space designed to instil calm, feel nature and promote wellbeing.